A ground-breaking AI solution to help provide support
to women at risk of online abuse.

Introduction

Orlie is a digital well-being app designed to help you take control of your screen time and build healthier digital habits. It’s not about restrictions, it’s about awareness, balance, and mindful usage. Through real-time activity tracking, personalised nudges, and behavioural insights, Orlie empowers you to make more intentional choices about how you spend time on your phone. Whether you want to reduce mindless scrolling, improve focus, or create better tech-life boundaries, Orlie supports you with customisable tools to fit your lifestyle.

The Brief

A stealth startup approached us to design a digital well-being app that goes beyond basic screen time tracking. The goal was to provide deep insights into users' device habits and equip them with practical tools to reshape their relationship with technology.

Rather than enforcing rigid restrictions, the app needed to encourage mindful digital habits, helping users gain awareness of their behaviour and make intentional choices about how they engage with their devices.

What problem were we trying to solve?

We set out to solve one of the biggest modern challenges, our relationship with technology. Most people underestimate how much time they spend on their phones, and even when they do realise, they struggle to change their habits in a way that feels sustainable.

Traditional screen time tools focus on hard limits and restrictions, which work for some people but can feel punitive and frustrating when it doesn’t go well. We knew there was a better way. The problem isn’t just time spent on a device, it’s how and why we use it. People want balance and control, not guilt.

By providing insightful data, gentle nudges, and supportive tools, we’re helping people reshape their digital habits in a way that fits their lifestyle, rather than forcing them to quit cold turkey.

Challenges

  1. Overcoming ‘Screen Time Fatigue’

  2. Building a comprehensive view of each case is an important step in online safety as the laws around online abuse, particularly intimate image abuse, are complex and confusing resulting in a low number of prosecutions.

  3. Balancing ease of access with user safety was paramount So that victims were able to freely access tools to support them, but perpetrators were not able to access the same information.

Deliverables

  • Full discovery from design thinking, testing and development of the prototype.

  • Build cycle, through to delivery of the final AI driven digital experience.

Impact

We have measurable outcomes that ensure Minerva helps women to:

  • Request removal of intimate images

  • Create and download a ‘timeline report’ that can be used to reduce the number of times they have to re-tell their story

  • Download an evidence report for the police

  • Support women who would like to be referred to other agencies/services that can help them

Outcome

Placed as Promising in the top 100 list of global projects by UNESCO and IRCAI

(International Research Centre on Artificial Intelligence) solving one of the 17 United Nations Sustainable Development Goals (Human Rights). https://ircai.org/top100/entry/minerva/

Product

We have measurable outcomes that ensure Minerva helps women to: